Be Wary of Second Hand Data: Here's How Collective Vantage Addresses that Fear

I have huge respect for Cassie Kozyrkov, Chief Decision Scientist at Google. Her succinct, but content rich articles are quite helpful to conceptualize complex topics. Her most recent post on LinkedIn can be found here: https://bit.ly/3vSD2y0

This most recent post certainly did not disappoint! You should definitely check out the post.

All summed up, the video details the dangers of relying too heavily on data collected, aggregated, and transformed by someone other than the analyst or data scientist doing the analysis or development of an algorithm. This tip is vastly underrated. There have been so many instances where I have been simply given data and assumed the content was the ‘gold source’ level transactions that can be trusted. Sometimes there would be options to collect my own data and other times that option was not available. Each data scientist and analyst will need to conduct a cost benefit analysis to identify the best course of action that gets the most accurate result.

Cassie’s’ post got me thinking about how Conaxon & Collective Vantage addresses this big assumption in our technology and culture we are building:

• Collective Vantage is being built because of the ambiguity around where data is coming from and how that data is collected. How can you trust conclusions from analysis built on data that can’t be trusted? One of our key challenges is creating technologies that standardize data collection across a wide range of businesses that have different levels of digitalization—reducing the chances of poor quality data making its way into users and customers hands

• Collective Vantage doesn’t just standardize data collection, but makes data collection easy through custom integrations with popular platforms. “Set it and forget it'“ as it were!

• Trust through Expertise. Conaxon has experts devoted to understanding how data is collected and generated by users and acts as a digitalization partner. The closer Conaxon can work with its’ data contributors, the better we can maintain the highest level of data quality possible

Check out Collective Vantage (a product of Conaxon) and sign up to be one of a few companies to pilot the project: https://collective-vantage.crd.co